Tuesday, 18 January 2011

Marketing strategies....

OK, so maybe I bought into the whole 'don't need a record label' idea a little bit too whole-heartedly. The net is full of articles about how easy it is to put out a CD yourself, and they're all true. It was very easy. However, I find myself with a spare bedroom full of albums and realise I'd only thought this one through so far. The whole process of making a record was great fun, and I was happily swept along by it all. Recording it ourselves without anyone looking over our shoulder, getting it professionally mastered, seeing and hearing the finished product is all a dream come true and I'm tremendously proud of what we've done. Yet it suddenly dawns on me this CD isn't going to sell itself.

For a signed artist this is where the label would swing into action and their massive advertising budget and finely honed PR team would make the whole world believe they need our record now. I've got a book called "DIY PR" out of the library and two days off from the day job a week to try and do the same! Meanwhile, the 5 CDs I sent to CD Baby in order for them to get the album onto Amazon and iTunes seem to be in the ether somewhere mid-Atlantic and I'm fidgeting nervously and putting 'available to download soon' on press releases. For all my confidence in what I do, I suppose this is the first time I've had money over and above the price of a tank of petrol invested in my own music career & I'm actually feeling a little out of my depth.

But hey why not download some free songs from soundcloud and if you like those, plod over to 44pistol.co.uk and order the album! /shameless plug :)

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